Hi, I'm Sami.

I spent years producing music for artists. Now I design digital products. Same goal, different medium: make something that resonates.

Selected Work

Project 01

Domani

Productivity AppInteraction Design

Designed a calm, habit-building planning app focused on reducing decision fatigue and helping users follow through on daily intentions. Led product UX from concept through iterative refinement, shaping core interaction models that separate planning from execution and lower cognitive load. Currently in public beta and evolving toward launch.

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Project 02

Jones Pressure Washing

Commercial UXTrust & Decision Clarity

Helped a new local service business earn user trust without reviews or brand recognition. Led UX strategy, information architecture, and content decisions to reduce perceived risk, clarify services quickly, and guide high-intent homeowners toward confident quote requests in a competitive market.

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Project 03

360 Degree Care

Healthcare PlatformEmotional Accessibility

Shaped a trust-focused digital experience for families navigating high-stakes care decisions. Led UX and content strategy to support emotionally stressed users through clear information hierarchy, accessibility controls, and calm, confidence-building interaction patterns.

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Project 04

MoodTunes

Music App (Concept)Product Thinking

Explored a mood-first approach to music discovery that prioritizes how users feel in the moment over listening history. Designed a lightweight interaction model focused on reducing friction at entry, limiting choice to maintain momentum, and surfacing discovery without overwhelming users.

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About Me

Origin

I've always been a creative, and my path to design started in music. Writing and producing for recording artists taught me how to explore ideas, collaborate closely, and turn concepts into something people could connect with. Music showed me how to create for people—and that's what drew me to UX as well: the idea that creativity can shape experiences people actually enjoy and use.

Philosophy

Today, I design with clarity and purpose. My goal is to reduce friction, support decision-making, and make things feel good to use. I bring that same mindset to every project: thoughtful, hands-on, and focused on creating something that truly works for the people using it.

Off the clock

When I'm not designing, you can probably find me outside fishing. It's how I step away from screens, reset, and come back with a clearer head.